The present work deals with a case study about the image of women, based on the image of feminism of equality, identified by Disney as an external force and used as a strategic marketing tool for princess films over time. ...

Environmental responsibility is a trend and is part of the strategies of companies in the food industries. Sustainable thinking has been the subject of discussion in society and in view of the socio-environmental demands, ...

The mentioned work highlights as its scope to present a proposal of marketing strategies for the company Retoque Brinquedos aiming a broad orientation of the promotional processes of its labor and social activity. In order ...

This study aims to propose a social marketing plan aimed at the adoption of domestic animals. Therefore, the role of marketing in the context of civil society organizations and the animal cause, which is the central ...

In the retail market scenario, there are numerous marketing actions used by large supermarket chains, seeking to maintain or expand their customer base. It can be inferred that the intention of small establishments in this ...

Marketing strategies are oriented in the managerial process of developing and maintaining a viable match between the organization's goals, abilities and resources shaping the company's business and products within an ...