Aprendizado além da sala de aula: o Studio Criativo como prática profissional em marketing.

Abstract

The objective of this work is to report the activities developed by the student during the period of performance at Studio Criativo extension project, as a scholarship holder. From this perspective, he had the opportunity to participate in the stages of a Marketing consultancy (a model proposed by Studio Criativo); present directly to the managers the diagnoses of their enterprises and the action plans with the selected proposals to solve their needs; and, contribute to the management of the work teams, as a team leader, through periodic meetings for the planning and monitoring of the activities developed, using online project management platforms. With their participation in this extension project, the fellow had the opportunity to learn how the routine of a Marketing consulting team works, in addition to the difficulties that exist in it; visualize in practice the concepts seen in the classroom and envision future perspectives for your professional performance.