Projeto de extensão Studio Criativo: uma visão prática

Abstract

The Studio Criativo is a project of the IFRN - Campus Natal Zona Norte, which develops professional practice in the students of the Marketing, Commerce and Information Technology courses on the campus, through the provision of marketing consultancy to the community, aiming to strengthen micro and small businesses located in the northern part of the city of Natal, in addition to social/philanthropic organizations, under the guidance of professors in the area of management, thus expanding the knowledge acquired in the teaching process and producing solutions to the needs of the community. From professional practice, the student will be able to develop planning and management activities in their training area, and can also manage existing businesses, making their services, products and everything that encompasses them even better. The present work aims to present the participation of the student in the activities developed in the Studio Criativo Extension Project in the period from 2019.2 to 2020.2. During this period of volunteering, management and research activities were developed, points of great importance for the undergraduates' learning, leading them to apply the concepts they had been learning since their early days at the institution and following the guidance of the professors.