Relatório de prática extensionista: um estudo sobre o Studio Criativo

Abstract

The main objective of this work is to describe the activities developed by the student during his scholarship participation in the Studio Criativo extension project. For that, this report presents an introduction to extension projects within the federal institution of Rio Grande do Norte Campus Natal – Zona Norte, exposes the characteristics of Studio Criativo, which offers the marketing consultancy service for companies and non-profit organizations in the North region of Natal City, in addition to offer a practical training in Marketing activities for the students. This work also describe the following performed by the student during his period of participation in the project: marketing consultancy for selected organizations, periodic meetings for planning and monitoring the activities developed, participation in training workshops, leadership of the designed team, administration of the project’s social media, preparation of promotional graphic material for Studio Criativo, representation of the project at events and exposes some results and creations during his period of participation in the project. The Studio Criativo project offered a real market experimentation in the business consultation area, developed skills of situational analysis; market research; digital marketing and people management.