Gespública: um estudo do critério cidadãos em uma secretaria municipal de educação

Abstract

The present study conducts an assessment of the performance of the Municipal Department of Education, Culture and Sport of the city of Poço Branco-RN in relation to GESPÚBLICA, specifically on the citizen-user criterion. This research, classified as exploratory and descriptive, collected data through the application of a structured questionnaire answered by the Secretary of Education. Subsequently, this interview was subjected to analysis, which found that the information obtained from users is relevant to the actions performed by the organization, however, the use of any strategy to measure the perception and satisfaction of user-citizens was not identified. This fact presented as an obstacle to the achievement of a management focused on excellence. In order to solve this negative point, another suggestion would be to establish agreements with Educational Institutions, to offer internships to students in the Marketing area in order to further promote strategies as a public agent