A relevância do planejamento e gestão de turismo no município de Pedro Velho/RN : Uma análise sobre as ações do poder público local
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Data
2021-04-23Autor
Bezerra, José Alisson Rodrigues
.
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The work has as its theme tourism planning and management, issues of great
importance for the municipalities that have tourism potential to be developed. The
present study is the result of a research that aimed to analyze the relevance given to
tourism planning and management in the city of Pedro Velho / RN. To obtain the
necessary theoretical basis, the study first sought information regarding the importance
of tourism planning and public management of tourism. Then, for the methodological
procedures, this study has a descriptive-exploratory research, of a qualitative nature.
Thus, for the purpose of data collection, the interview form was used as a research
tool, applied to 3 respondents, who were the tourism secretaries of the city of Pedro
Velho / RN in the period corresponding to the years of 2017 to 2020. The application
of which was carried out online, through the digital platform (Google Meet). To analyze
the data, the technique of content analysis was used since all open questions required
a certain depth in the treatment of the data. What made it possible to obtain answers,
allowing to outline the profile of the managers, to understand if they had knowledge
about the theme and to analyze how their activities occurred when they were tourism
managers in the city surveyed. As a result of the study, it can be identified that all
managers have only completed high school, only one of the managers has a certain
understanding of what tourism planning is; when asked what were their main functions
in the tourism office, everyone informed that it was the maintenance of the tourist spots
in general, therefore, there was not a team prepared to think about tourism and carry
out its actions, since the team that contributed to the tourism secretariat was made up
of people who took care of cleaning the spaces. One of the possible conclusions of
this study was the understanding about the functioning of the tourism department of
the city of Pedro Velho / RN, especially, that the managers' lack of preparation in terms
of planning and management are below what is expected when the subject is the
development of tourism activity.