PROPOSTA DE UM SISTEMA WEB PARA A FIDELIZAÇÃO DE CLIENTE: Oferta Boa

Abstract

The present work aims to develop a prototype of a customer loyalty system that can be used by retailers in the city of Nova Cruz RN. Since many of them have had problems staying afloat during the Covid-19 pandemic and need new ideas to excel in the crisis. The system's proposal aims to help attract new customers through the dissemination of promotions through the system, making it an interesting proposal because, according to surveys carried out during this period, entrepreneurs are adhering to loyalty programs to improve their business. The methodological process consisted of bibliographical research and qualitative analysis on the theme of customer loyalty and later, after collecting context-relevant information and identifying the technologies and software development processes, the proposed prototype was created. However, through the research carried out, it is possible to explore and develop the Offer Boa, which consists of a web system for loyalty that has the registration of stores and customers, along with the functions of dissemination of promotions and redemption of discount coupons, which function as tool for recording purchases made by customers in order to accumulate compensation (coins) to be used to redeem more coupons in future promotions.