Análise comparativa do perfil e satisfação do turista da praia de Pipa (Tibau do Sul/RN) moderada pelos eventos enquanto motivação de viagem

Abstract

Tourism has been one of the alternatives of social, economic and cultural development, among other dimensions of impact. This creates jobs and boosts the income of many regions. It is known that Brazil has an extensive coastline, with natural beauties to explore, providing tourist opportunities. Therefore, the objective of the study is to comparatively analyze the profile and satisfaction of tourists from Praia da Pipa / RN moderated by the motivation to travel to the place in routine periods and at other times with events. For this purpose, this initiative intends to identify if tourists are satisfied with the choice of destination and if not, check what is missing, in order to improve the increase in tourist demand in search of the locality. The choice for the environment is to emphasize its importance as a socio-cultural value and more frequent demand of tourists, the beach may be one of the main reasons of preference for travelers, but there are other aspects that may make it (make them) no longer want to return there , such as the cleanliness of both the beaches and the place of lodging, the services provided, safety, value for money, among many other things. The survey was conducted between March 13 and October 12, 2019. The study of the profile and satisfaction of visitors, was conducted through the application of questionnaires on 300 tourists and was conducted by the quantitative methodological approach, because it seeks make (it aims to make) a more conclusive analysis of the data. Among the main results obtained are the profile of the visitors, the visitors motivated by the events and their degree of satisfaction with the destination.