Núcleo de Arte Itaretama: marketing e divulgação de ações de extensão

Abstract

The present work focused on the analysis of digital marketing within the social networks of the Núcleo de Arte Itaretama (NUARTE), of the IFRN Campus Avançado Lajes (Facebook and Instagram), an action that required the construction of its own planning, in order to improve the way of use of virtual means of interaction to ensure better visibility to NUARTE. This planning happened through the execution of an exploratory research with focus on marketing, putting into practice what was studied in the actions developed. We identified, after taking the actions outlined by the project, the achievement of the expected results in the key periods of May, October and December (the beginning, the course and the end of the actions planned), registering an increase in followers and friends on NUARTEs social networks. In addition, to conclude our educational and professional practice, we participated in the organization of the I SEMADEC (Week of Arts, Sports and Culture) of the Campus, which was decisive for the strengthening of our professional experience as Administration technicians.