A visão de uma empresa “A” e de uma cooperativa “B” do segmento fruticultor diante o agronegócio potiguar
TEIXEIRA, Genival Jardel Trajano
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The export of fruits became featured in Brazil, generating positive balance of trade of the State of Rio Grande do Norte. Thus, understanding the relevance of the berries grow on trees, the sector work analyzes the activities of two organizations of fruit growing in agribusiness in the State of Rio Grande do Norte. Agribusiness Brazil is in constant expansion, making this study information relevant to the scientific community and society. The research is characterized as descriptive exploratory qualitativequantitative character, supported on secondary data (bibliographic) and primary data, as well as a case study two, since it involves two organizations, one company located in the municipality of Ipanguaçu and a cooperative of farmers in the municipality of Mossoró. In the research it was possible to identify that the fruit-growing location depends on several factors, including logistics and the incentives for exports, were checked before the answers of the questionnaire used that the State lacks a logistics structure proper, which due to the lack of structure is limited the development of the sector, this is because the port of Natal does not have ability to receive at least a bitrain that is a modal quite used in the facilitation of movement of goods, it was observed that the target companies in the depending on her market to export its products to other countries in the same sector are investing in technology to produce year-round, and can these companies influence on competition in the international market, besides it was also noticed that one of the organisations questioned highlighted the year 2015 as a year quite favorable to its exports due to the exchange, the climate and the low production of competition.