Relatório de estágio supervisionado no setor da coordenação de extensão (COEX) - IFRN Zona Norte

Abstract

This report aims to integrate the theoretical knowledge acquired throughout the undergraduate degree in Marketing Technology with professional practice, through the description of experiences and activities carried out during the supervised internship at the Coordenação de Extensão (COEX) of the Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte – Campus Natal - Zona Norte. Among the activities carried out, the following stand out: providing assistance and guidance to students and companies, supporting selection processes, preparing contracts, registering students in Unified Public Administration System SUAP, organizing files, producing institutional and promotional materials, as well as supporting administrative routines and monitoring the sector’s actions. The results highlighted the importance of the intern’s role in optimizing internal workflows and improving communication with target audiences, contributing to the strengthening of the institution's image and the effectiveness of the services provided. Improvement proposals made during the internship, such as standardizing the visual identity and digitizing processes, were partially implemented and showed potential for positive impact. It is concluded that the experience provided essential complementary training for the student's professional development, broadening their understanding of public administration, the strategic role of extension activities, and the practical application of institutional marketing.