Fatores que afetam o comportamento ambiental de residentes em destinos turísticos costeiros
Data
2018-08-28Autor
Soares, Amanda Mirely Cipriano
Marques Júnior, Sérgio
Chagas, Márcio Marreiro das
Metadados
Mostrar registro completoResumo
Brazilian coastal zone is considered a relevant place of visitation, one of the most desirable
places for national and international tourists. However, there is significant environmental
impact generated by the activity, mainly in relation to solid waste generation, water
pollution and undue construction, among others. In this sense, the aim of this study was
to investigate the relations of dependence between antecedents capable of influencing
residents environmental behavior in coastal tourist destinations. For that, a quantitative
study was proposed, using hypothetical-deductive method, because of some theoretical
models are used to propose some hypotheses. The study object was residents of Baía
Formosa, site, a tourist destination in consolidation process, located at Rio Grande do
Norte state, Brazil, using a non-probalistic sampling, which resulted in the application
of 288 questionnaires. The data collection instrument was composed by dimensions
and variables based on Theory of Planned Behavior and Place Attachment construct.
The variables composing these dimensions were evaluated using a eleven-point metric
scale (based on the Likert scale), which ranged from 0 (I strongly disagree) to 10 (I fully
agree), according to the level of agreement with a proposed sentence to characterize
each tested variable. The collected data were analyzed by Structural Equation Modeling
method. Results show that the cognitive variables have a greater explanatory power of
residents environmental behavior than affective variables. La zona costera brasileña es considerada un relevante local de visitación, uno de los
espacios más buscados por turistas nacionales e internacionales. Sin embargo, se observa
un significativo impacto ambiental generado por la actividad, principalmente en lo que se
refiere a la generación de residuos sólidos, contaminación de las aguas y construcciones
indebidas, entre otros. En este sentido, el objetivo de este estudio fue el de investigar las
interrelaciones entre factores capaces de influenciar el comportamiento ambiental de
residentes en destinos turísticos costeros. Para ello, se propuso un estudio cuantitativo,
utilizando el método hipotético-deductivo, ya que se utilizan algunos modelos teóricos
para proponer algunas hipótesis. El estudio tuvo como objeto, los residentes del municipio
de Baía Formosa, destino turístico en consolidación, ubicado en el litoral sur del Estado
de Rio Grande do Norte, Brasil, utilizando un muestreo del tipo no probalístico, que
resultó en la aplicación de 288 cuestionarios. El instrumento de recolección de datos fue
un cuestionario compuesto por dimensiones basadas en la Teoría del Comportamiento
Planeado, agregando el constructo Apego al Lugar. Las variables que compusieron estas
dimensiones fueron evaluadas por medio de una escala métrica de once puntos (basada
en la escala Likert), la cual varía entre 0 (desacuerdo plenamente) a 10 (estoy totalmente
de acuerdo), según el nivel de concordancia con una frase propuesta para caracterizar
cada variable. Los datos recolectados fueron analizados por el método del modelado de
ecuaciones estructurales. Los resultados apuntan que las variables de carácter cognitivo
tienen un mayor poder explicativo del comportamiento ambiental de residentes en el
destino analizado, que variables de carácter afectivo.
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