http://memoria.ifrn.edu.br/handle/1044/1072 Sun, 14 Jun 2026 19:22:48 GMT 2026-06-14T19:22:48Z http://memoria.ifrn.edu.br/handle/1044/3242 Os cinco sentidos da hospitalidade na percepção dos gestores de meios de hospedagem : um estudo em Canguaretama / RN e Goianinha / RN Hospitality constitutes a strategic element for the competitiveness of accommodation facilities, especially in small and medium-sized tourist destinations, where the guest experience plays a central role. In this context, the present study aims to analyze the perception of managers of accommodation facilities regarding the five senses of hospitality — sight, hearing, smell, taste, and touch — in the municipalities of Goianinha/RN and Canguaretama/RN, Brazil. As specific objectives, the study seeks to identify how these senses are incorporated into hospitality management, to understand their influence on the guest experience, and to verify their relevance for the differentiation of enterprises. The methodology is characterized as qualitative research with a descriptive and exploratory approach, using semi-structured interviews conducted with managers of accommodation facilities, whose data were analyzed through content analysis. The results indicate that managers recognize the importance of the five senses in the construction of hospitality, highlighting sight and taste as the most valued, particularly with regard to ambience and food services. However, the senses of hearing, smell, and touch are still explored in a limited and unsystematic manner, occurring mostly intuitively. It is concluded that the conscious and planned integration of the five senses of hospitality can significantly contribute to improving the guest experience, strengthening the identity of accommodation facilities, and increasing their competitiveness in the analyzed destinations. Thu, 14 May 2026 00:00:00 GMT http://memoria.ifrn.edu.br/handle/1044/3242 2026-05-14T00:00:00Z http://memoria.ifrn.edu.br/handle/1044/3241 To be or not to be , esa es la cuestión : a percepção dos gestores sobre o uso das línguas inglesa e espanhola no ambiente de trabalho dos hostels no destino de Pipa / RN This study addresses the role of foreign languages in the tourism context, with a focus on English and Spanish. The main objective is to investigate how hostel managers perceive the importance of foreign language skills among their staff and how this competence influences the quality of service provided to tourists in the destination of Pipa, Rio Grande do Norte, Brazil. To achieve this objective, a qualitative approach with an exploratory and descriptive nature was adopted. Data were collected through a semi-structured questionnaire applied to hostel managers in the locality. The research universe consisted of 21 hostels in operation, of which four managers responded to the research instrument between January 21 and January 31, 2026. The results indicate that managers recognize foreign language proficiency as a relevant factor for serving international tourists, highlighting English as the lingua franca of tourism and Spanish as a strategic language due to the predominant profile of guests, especially those from Argentina. It was found that the use of these languages contributes to better communication, improved guest experience, higher satisfaction, and greater competitiveness of the establishments, directly influencing service quality and hospitality in hostels in Pipa/RN. However, the findings also reveal that language training for staff is still limited and, in many cases, informal or insufficient. This highlights the need for greater investment in language training and professional development, as well as stronger collaboration between managers, educational institutions, and public policies to support sustainable local tourism. Tue, 19 May 2026 00:00:00 GMT http://memoria.ifrn.edu.br/handle/1044/3241 2026-05-19T00:00:00Z http://memoria.ifrn.edu.br/handle/1044/3219 Turismo LGBTQIA+ e sua importância como segmentação turística This work aims to present and defend the potential of the LGBTQIA+ segment in the tourism market, which even today is still discredited and undervalued in comparison to other segments. The methodology used to develop this monograph was carried out through bibliographical research and interviews with data collection, which presents the profile of tourists from the micro-region-south and their economic potential. With this, we identified that tourists who are part of the LGBTQIA+ community have a profile with great potential, which demands much more than other segments and has more spending possibilities when it comes to their leisure and living new experiences. Therefore, he concluded that this segment is growing every day and that there is still a lot to evolve in terms of the receptivity of such products and the services to offer them as they have the potential but need places where they can experience things freely and without prejudice. Wed, 16 Apr 2025 00:00:00 GMT http://memoria.ifrn.edu.br/handle/1044/3219 2025-04-16T00:00:00Z http://memoria.ifrn.edu.br/handle/1044/3212 Filtro da hospitalidade : um protocolo de acolhimento para estudantes estrangeiros apoiado em turismo e hospitalidade Este trabajo investiga la creación de un protocolo de acogida para estudiantes extranjeros en el Instituto Federal de Río Grande del Norte (IFRN) – Campus Canguaretama, basado en los principios del turismo y la hospitalidad. La investigación tiene como objetivo ampliar los beneficios de la movilidad académica internacional, promoviendo la integración cultural y académica de los estudiantes extranjeros. La metodología utilizada es cualitativa, de carácter exploratorio, basada en revisión bibliográfica, análisis documental y estudio de caso. El estudio aborda conceptos de internacionalización de la educación superior, turismo educativo y hospitalidad, analizando programas de mentoría para estudiantes en diversas Instituciones de Educación Superior (IES) brasileñas, por medio de websites institucionales para la identificación informaçiones sobre programas de internalización, sin interacción directa con los gestores o estudiantes de las IES analizadas. Como resultado, se propone un protocolo denominado "Filtro de la Hospitalidad", que integra acciones de recepción, acompañamiento académico, apoyo burocrático, actividades turísticas y culturales, con el objetivo de mejorar la experiencia de los estudiantes extranjeros en el IFRN – Campus Canguaretama. Se concluye que la implementación de este protocolo puede fortalecer la política de internacionalización de la institución, contribuir a la promoción del turismo local y mejorar la experiencia intercultural de los estudiantes en movilidad. Mon, 09 Mar 2026 00:00:00 GMT http://memoria.ifrn.edu.br/handle/1044/3212 2026-03-09T00:00:00Z