Hotelaria e marketing digital : uma experiência profissional no Hotel Sun Bay na praia de pipa, Tibau do Sul - RN

Abstract

This report describes the internship assignments carried out in the after-sales sector at the Hotel Sun Bay, located in Praia de Pipa, municipality of Tibau Do Sul/RN, from March 2021 to July 2022, with Sacha Torres as supervisor and Professor Felipe José Silva Ferreira as advisor. The Internship had an initial duration of one year and six months, with a workload of 6 hours a day and 30 hours a week. The main objective of the internship in question is the practical application of knowledge acquired during the undergraduate course in Tourism Management at the Federal Institute of Rio Grande do Norte – IFRN. The activities developed were listed in the work plan, divided into three stages: monitoring of guest evaluations on the internet; contact via phone and whatsapp to explain the benefits club; and make and edit spreadsheets in excel using data from the Erbon system. The internship allowed me to acquire new knowledge in practice, observe the relationship between theory and reality, understand the functions of the marketing department and understand the importance of the role of after-sales in the hotel.