Avaliação da marca “Motta´s Eventos” sob a ótica dos clientes

Abstract

The market is becoming increasingly competitive, due to globalization that allowed free trade, allowing the existence of a diversity of products and services in the same segment. Thus, consumers have the power of choice, whether in physical or virtual channels, requiring companies to look for differentials to be incorporated into products and services, which need to be viewed by customers. In this direction, brand management has been prioritized, as its strengthening is essential to ensure the company's performance in the market. Thus, this work, which constitutes a Case Study, had as its general objective to evaluate the client's perception about the Motta´s events brand, which has even undergone changes in its representation. The research, quantitative and descriptive in nature, used an online questionnaire to collect data, with a total of 68 respondents. The data obtained allowed us to establish the profile of potential customers and the relevance that the brand has when choosing service, as well as to understand the need to adopt branding strategies to strengthen Mottas’s events.