Proposição de estratégias para melhoria do marketing da Empresa Pesc Mania

Abstract

Marketing strategies are oriented in the managerial process of developing and maintaining a viable match between the organization's goals, abilities and resources shaping the company's business and products within an ever-changing market so that they can generate profits and growth clearly described. In this work we will talk about how to improve the marketing of a company, propose suggestions after analysis by Studio Creative, a project created by the IFRN Zona Norte formed by students and teachers and that seek to help local micro-enterprises to update and remain in the market , through studies and research. The present article proposes the elaboration of a theoretical and practical essay on the subject of marketing strategies, based on researches in the existing academic literature, aiming to contribute to the knowledge in this field of study together with the field searches for a greater performance of the strategic concepts of the marketing. It was carried out bibliographical researches and survey of the theoretical reference on Marketing Strategies for the development of the present study and research in the field of the Pesc Mania company a small commerce of sale of fishing materials, the store is located in the north zone of the city of Natal / RN, in order to identify the main flaws related to the marketing that after analyzing the possible means of change was proposed to responsible of the company together with the marketing plan focused on social media, with the aim of improving the image of the company with consumers and inclusion of a social and environmental project. As a main result, it is considered relevant to mention the great importance of the marketing plan as a tool to guide the marketing strategies inserted in corporate planning.